Content Creator – Midlands Care

Job Description

Are you a creative and innovative storyteller with a passion for creating engaging multimedia content? Midlands Care is seeking a talented Content Creator to join our team and help us enhance our online and offline presence.

As a Content Creator, you will play a pivotal role in crafting high-quality materials that reflect our values, attract potential residents, and strengthen community engagement. Working closely with our Marketing Coordinator, you will contribute to the growth and success of Midlands Care through your creative expertise.

Key Responsibilities

Content Development

• Plan, write, film, edit, and produce creative content across platforms, including blogs, videos, infographics, and social media posts.
• Create compelling stories featuring residents, staff, and community events to showcase the care and community focus of Midlands Care.
• Design graphics and visual elements for brochures, posters, and digital campaigns, ensuring brand consistency.

Social Media Engagement

• Collaborate with the Marketing Coordinator to align content with social media strategy and campaigns.
• Develop platform-specific content (e.g., Instagram stories, LinkedIn articles) to engage diverse audiences.
• Respond to comments and messages professionally and promptly.

Photography & Videography

• Visit care homes to capture high-quality photos and videos, including staff portraits, facility imagery, and event highlights.
• Edit and optimise images and videos for print and digital use.

Collaboration & Coordination

• Work closely with care home managers, activity coordinators, and the wider team to gather material for content.
• Assist in planning and executing content strategies for marketing campaigns, ensuring deadlines are met.

Analytics & Reporting

• Monitor content performance using tools like Google Analytics and social media insights.
• Develop and maintain a content dashboard to track the effectiveness of campaigns.
• Provide monthly reports to senior management with performance metrics and strategic insights.

Head Office Duties

• Answer phones, manage mail, and maintain a professional and organised office environment.
• Support administrative tasks and project coordination.

What We’re Looking For

• Creativity: A strong ability to think outside the box and produce engaging content.
• Technical Skills: Proficiency in photography, videography, graphic design, and editing tools.
• Social Media Expertise: Experience creating platform-specific content and engaging with online communities.
• Analytical Mindset: Ability to use data insights to improve content performance.
• Team Player: Excellent communication and organisational skills, with the ability to collaborate effectively.
• Professionalism: Capable of handling confidential information with discretion.

What We Offer

• A dynamic and supportive work environment.
• Opportunities to showcase your creativity and make a meaningful impact.
• Professional growth and development opportunities.
• Competitive salary and benefits package.

If you’re ready to bring your creativity, strategic thinking, and passion for storytelling to Midlands Care, we’d love to hear from you!

How to Apply:
Send your CV via the Apply Button here.

If you would also like to send a portfolio of your work, please send this to hr@midlandscare.co.uk

Join us in making a difference in the lives of our residents and community through the power of storytelling and creativity.